Creating Memorable Experiences
OLAI TOURS LTD is a UK-based African travel company specialising in the planning and arrangement of travel experiences across Tanzania, Zanzibar and other African destinations.
Start planning a safariAbout us
Creating memorable experiences across Africa
The word OLAI comes from the Maasai language, meaning morally right, great respect and keeping agreement — honour and prosperity. It is the standard we hold ourselves and our partners to.
OLAI TOURS LTD is a UK-based African travel company specialising in the planning and arrangement of travel experiences across Tanzania, Zanzibar, and other African destinations.
We connect travellers with a network of independent local tour operators, accommodation providers, hotels, guides, and other travel professionals to provide access to a diverse range of African travel experiences.
Our services include wildlife safaris, Mount Kilimanjaro trekking, Zanzibar holidays, beach escapes, cultural experiences, and personalised travel itineraries.
Our approach is centred on understanding each customer's individual requirements and helping them identify suitable travel options based on their interests, preferences, timescales, and budget.
We aim to make the travel-planning process straightforward, transparent, and personal, while working closely with experienced local suppliers who possess destination knowledge and expertise.
At OLAI TOURS LTD, we are guided by the principles of collaboration, integrity, transparency, innovation, expertise, and community. We seek to develop long-term relationships with professional travel partners who share our commitment to quality, responsible tourism, customer satisfaction, and exceptional service.
Through our work, we aim to create value for both travellers and our local partners while helping customers discover the diverse landscapes, wildlife, cultures, and communities of Africa.
Welcome to Olai Tours
What we offer
Our services include Serengeti wildlife safaris, Ngorongoro Crater, Mount Kilimanjaro trekking, Zanzibar holidays, beach escapes, cultural experiences, and personalised travel itineraries.
We can also assist with family holidays, honeymoons, group travel, safari extensions and customised itineraries, depending on the services and arrangements available from our travel partners and suppliers.
Through our network of professional local tour operators, accommodation providers and other travel partners, we help customers find and arrange travel experiences suited to their individual preferences and requirements.
What we arrange
Wildlife safaris, Mount Kilimanjaro trekking, Zanzibar holidays, beach escapes, cultural experiences and personalised travel itineraries — arranged with independent local specialists.
Migration-season game drives
Serengeti, Ngorongoro, Masai Mara, Kruger and the Okavango — built with the operators who actually run the vehicles. Park fees, levies, transport, lodging, specified meals and professional guiding are quoted inside the itinerary, never bolted on later.
- Park fees & levies included
- Direct ground operators
- Private or shared vehicle options
Mission statement
Our mission is to deliver reliable, safe, and memorable travel experiences while offering genuine value for money. We achieve this by partnering only with trusted, experienced, and professional local tour operators. We are committed to supporting local communities, collaborating with like-minded organisations, and continually improving our services through innovation. Transparency is at the heart of what we do. We provide clear, accurate information to both our customers and our partners, ensuring trust at every step of the journey.
Our vision
Our vision is to become a leading tour operator recognised for creating enjoyable and unforgettable travel experiences through exceptional service, sustainable practices, and strong partnerships with reliable tour operators and hotels across East Africa. In the future, we plan to expand our services to additional destinations across the African continent.
We aim to:
- Grow organically
- Create memorable and meaningful adventures for travellers from around the world
- Promote responsible tourism that benefits local communities
- Build long-term partnerships with reliable tour operators, hotels and partner companies
- Expand our services to additional African destinations in the future
We believe in a future where every traveller can experience Africa in a way that is safe, ethical, and truly unforgettable.
Our mission
Our mission is to provide reliable service, value for money, and unforgettable experiences. We achieve this by:
- Partnering only with trusted, experienced, and licensed local tour operators and hotels
- Ensuring customer safety and delivering exceptional service at every touchpoint
- Supporting local communities through ethical tourism practices
- Maintaining full transparency with both customers and partners
- Continuously improving our services through innovation and customer feedback
At OLAI Tours, your journey matters. We want every traveller to feel informed, prepared, and excited about their adventure.
Our values
Why choose Olai Tours?
Local expertise, global standards
You enjoy the best of both worlds: local insights and UK-based customer protection.
Carefully vetted local partners
We work only with trusted operators in Tanzania and East Africa — ensuring high standards of safety and service.
Transparent pricing
No hidden fees. Clear communication. Honest recommendations.
Tailor-made experiences
Every package can be customised to match your needs, interests, and budget.
Commitment to sustainability
We support local communities, promote eco-friendly tourism, and partner with ethically responsible operators.
Why travel with us
Trusted local expertise
We partner exclusively with reliable, licensed, and highly experienced tour operators who live and work in the destinations you explore. You get genuine local insight, cultural knowledge, and high-quality service from people who know the region best.
UK-based reliability & customer protection
With OLAI Tours, you enjoy the reassurance of dealing with a UK-registered company, meaning secure payments, clear communication, and reliable customer support — before, during, and after your trip.
Transparent pricing — no hidden fees
We believe in honesty. All costs are clearly outlined from the start, including deposits, additional fees, park fees, taxes and optional extras. With us, what you see is what you pay.
Local knowledge & expertise
We have the knowledge and experience of the most iconic destinations in Tanzania, including Mount Kilimanjaro, Serengeti National Park, Ngorongoro Crater, Tarangire National Park and Zanzibar.
Commitment to local communities
We believe tourism should be meaningful and responsible. By choosing OLAI Tours, you help support community-led tourism businesses and ethical, sustainable travel practices — your trip creates genuine positive impact.
Your experience comes first
Everything we do is designed around one promise: creating unforgettable moments that stay with you long after your journey ends.
Destination categories
Mount Kilimanjaro
Mount Kilimanjaro is Africa's highest peak at 5,895 metres (19,341 ft) and the world's tallest free-standing mountain. It sits in northern Tanzania and is one of the continent's most iconic landmarks. Even though it lies near the Equator, its summit is covered in snow. Kilimanjaro has three main peaks: Kibo, Mawenzi and Shira. Kibo, also known as Uhuru Peak, is the highest point and the goal for most climbers.
As you climb the mountain, you move through five beautiful landscapes, from lush rainforests to moorlands, alpine deserts, and finally the glacier-covered summit. Reaching the top rewards you with a breathtaking sunrise from Uhuru Peak. This remarkable mountain attracts visitors from around the world who come to enjoy its stunning views, diverse wildlife, and the inspiring sense of achievement that comes from standing on its summit.
Top adventure styles
Holiday categories
Guided
- Guided family holidays
- Guided group touring
- Luxury and honeymoon holidays
Tailor-made
- School trips
- Safari extensions
- Hotels
Accommodation for every type of traveller
At OLAI Tours, you can discover accommodation suited to different travel needs, including:
Luxury Zanzibar resorts
For travellers looking for premium accommodation, beautiful beaches, exceptional facilities and a memorable island escape.
Beach hotels & resorts
Wake up close to the Indian Ocean and enjoy Zanzibar's famous beaches, swimming, sunsets and water activities.
Boutique hotels
Discover smaller properties offering character, personal service and a more intimate Zanzibar experience.
Family-friendly hotels
Find accommodation with facilities and locations suitable for families travelling with children.
Budget-friendly accommodation
Comfortable options for travellers who want to experience Zanzibar while keeping accommodation costs under control.
Safari & Partnerships
Through our selected travel partners, we give you access to a wide range of safari experiences, tours, hotels and travel options across Tanzania, East Africa and Southern Africa.
We work with trusted travel companies and booking platforms to help you find experiences that complement our own collection of locally sourced tours and accommodation. Whether you are looking for a luxury safari in the Serengeti, a family adventure, a romantic African holiday, a luxury hotel, or a complete African getaway, our travel partners offer a wide choice of experiences to suit your needs.
More choice
Explore a wider selection of safaris, tours, accommodation and travel experiences.
Trusted travel platforms
We work with established travel companies and booking platforms to give you additional options when planning your trip.
Find the right experience
Different travellers have different budgets, interests and travel styles. Our partner options can help you find an experience that matches your plans.
Plan your complete trip
A wide variety of choices in one place, so you can bring every part of your African holiday together.
The principles that guide us
We seek long-term relationships with professional travel partners who share our commitment to quality, responsible tourism, customer satisfaction and exceptional service.
Collaboration
We plan alongside travellers and local partners rather than dictating a fixed package.
Integrity
We keep our agreements — with customers and with the suppliers who deliver each trip.
Transparency
Inclusions, exclusions and who is responsible for each service are written out clearly.
Innovation
We make planning straightforward with live group pricing and shareable itineraries.
Expertise
We work with experienced local suppliers who hold real destination knowledge.
Community
We create value for local partners and the communities travellers come to meet.
How we work
Prices are quoted in US dollars with inclusions and exclusions written out. Park fees, levies and guiding sit inside the safari price; personal expenses, insurance, tips, visas and international flights don't.
Frequently asked questions
Booking your journey with us is effortless.
- Simply explore our curated collection of tour experiences
- Select the itinerary that inspires you most
- Choose your preferred dates, click “Book Now” and follow the step-by-step instructions to complete your booking
- Once payment is confirmed, you'll receive a booking confirmation email with all the details
If you need help during the process, our customer support team is available via email at info@olaitours.com or by telephone on 020 3432 0197 (or +44 20 3432 0197 if dialling from outside the UK).
Olai Tours Ltd
Registered in England and Wales, company number 16195943.
Fitzrovia, London W1T 2EW, United Kingdom
+44 20 3432 0197 from outside the UK info@olaitours.com
Read the fine print
Everything that governs a booking with us, in plain sections.